StreamElements adds YouTube sponsorships to Mercury platform

StreamElements is adding sponsorships to its YouTube-focused Mercury platform. Mercury Sponsorships will allow brands to connect with YouTubers of all sizes, run ad campaigns and track performance. In turn, creators can add a new revenue stream for their content.

1.6 million creators across Twitch, YouTube, Facebook Gaming and Trovo use StreamElements’ free broadcast, engagement and monetization tools for streaming. Until now, the company’s sponsorships marketplace was exclusively available to Twitch creators for live content. As a result, the launch of Mercury Sponsorships is also an expansion into video-on-demand (VOD) sponsorships.