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MediaSpike raises $5.2M from army of investors for in-game ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

MediaSpike, a startup that uses automation to insert product placements into social and mobile games, is announcing today that it has raised $5.2 million in a first round of funding.

The Palo Alto, Calif.-based company said that existing investor CMEA Capital led the Series A investment, with participation from existing investors 500 Startups, Google Ventures, and Raptor Capital. New investors in the round include Andreessen Horowitz, Inspovation Ventures, and some prominent Silicon Valley angel investors.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.