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MediaSpike creates cool in-game native ads for virtual reality

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

MediaSpike specializes in doing product-placement ads that look like they’re part of a game world. Now it’s doing the same thing for virtual reality, so that the emerging platform isn’t plagued by banner ads and other intrusive advertising.

The in-game virtual reality ads are part of the “native advertising” movement to make ads more welcome and less intrusive. As the brands start to get excited about virtual reality as a game and media platform, MediaSpike wants to head off the urge to stick lame banner ads all over it. So it has adapted its in-game product placement platform to handle ads in virtual reality.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.