Barbie Project Friendship
Barbie Project Friendship
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Mattel and Outright Games release Barbie Project Friendship

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles.

Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save the Malibu Waves Community Center with help from their friends and family. It’s a test of the market in some ways, as it’s released broadly on most core game machines and it’s also coming out the same day as Call of Duty: Black Ops 6.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.