Mattel and Minecraft release Camp Enderwood toys and DLC map

Mattel and Mojang are releasing a new line of toys in the Minecraft Creator Series and an accompanying DLC map. Camp Enderwood lets players enjoy the summer camp experience with a creepy, but cute twist. This toy line lets young players extend their in-game experience to the real world with the physical toys. This also marks the first time where players will be able to unlock exclusive in-game items through buying the toys.

Bringing video games to life

The Minecraft Creator series of toys launched in fall 2022 with the goal of bringing the game’s character creator to life. The line features a wide variety of skin tones, styles and gender expressions to give kids a wide variety of choices for play. Each toy comes with accessories that can be used on all other toys in the line.