Mark Rubin on why Call of Duty finally recognized female players (interview)

Among the 10 million people who play Call of Duty multiplayer every day, you can bet there are a lot of women. Overall, women represent 45 percent of players. But in the decade-long history of the blockbuster video game, you couldn’t play as a woman. Now, in the multiplayer version of the upcoming Call of Duty: Ghosts, you’ll finally be able to choose a female character.

Mark Rubin, the executive producer at Infinity Ward, the developer of the game, explained why that’s the case in an interview with GamesBeat. Adding a gender option was one of many design decisions that Rubin explained in our talk at the Call of Duty multiplayer event this week in downtown Los Angeles. Here’s an edited transcript of our interview.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.