Zynga and Electronic Arts have exchanged hostages yet again. Zynga, the San Francisco social mobile game company announced yesterday that it had named former EA executive Frank Gibeau as its new chief executive. After Zynga made the announcement, Zynga’s stock price got a rare 7 percent upward bump in after-hours trading.
That speaks to investor confidence in Gibeau, who has already served for seven months on Zynga’s board of directors. Mark Pincus, the founder and prior CEO, has become the executive chairman and is staying at the company to work closely with Gibeau. We talked to both of them in an interview yesterday to find out what this means for the mobile gaming industry, which has become a $34.8 billion industry (according to research firm Newzoo).
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