Maestro looks at how much engagement and monetization results from a livestream.
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Maestro unveils Impact Scores to measure engagement and monetization for livestreams

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Maestro has unveiled the Impact Score, a brand and agency-focused rating system designed for to measure the engagement and monetization of interactive livestreams.

The startup believes that measuring the number of downloads or views for streams isn’t enough. It also wants to figure out how closely engaged viewers were with the stream and whether it made money for the brands and agencies that sponsored it.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.