Madden NFL shows how to make player stats part of your marketing blitz

We all want to be recognized. Whether you’re a marketer or a professional athlete – whether the job is running ads or running routes in NFL stadiums — we all want to put our best foot forward. We put in work, and we want that work to get noticed.

Then again, no one gives much thought to the marketer’s 40 time. You aren’t likely to find any film breaking down their player ratings technique. Different jobs draw different attention. That’s why the NFL player gets sized up-and-down using every imaginable measurable – and not just by potential employers and opponents. Every Madden player has an opinion about those measurables and how the numbers translate.