Publisher Electronic Arts’ football game started off with a Tony Romo-like performance last month.
Madden NFL 15 missed its retail sales expectations by 20 percent, according to investment firm Cowen & Company analyst Doug Creutz. That weak debut (Madden launched Aug. 26) dragged down the entire industry. Yesterday, GamesBeat reported that new physical software sales were down 21 percent in August compared to the same period in 2013, and Creutz blames Madden for those dismal sales.

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