LottoInteractive's Star Match lets you win real lottery prizes.
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LottoInteractive turns the lottery into a match-3 game with Star Match

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

LottoInteractive wants to bring the lottery to new audiences by changing it into a game. The Los Angeles company is announcing today it has launched the Star Match “match-3” game for the Georgia Lottery in the hopes of driving the convergence of the $36 billion mobile game industry and the $300 billion global lottery industry.

The mobile game gives players a chance to purchase lottery tickets and win cash prizes via digital scratchers with every play.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.