Long before acquiring Twitch, Amazon wrote a press release to help it decide if the move would make sense

SAN FRANCISCO — Amazon gaming boss Mike Frazzini says the massive Internet retailer always wants to put customers first. To ensure it would do that when purchasing Twitch, the company used an odd gimmick to help it understand the nature of the deal it was hoping to make.

During a talk at the GamesBeat 2014 conference today, Frazzini explained that the company wrote up a mock press release when it was first thinking about buying the gameplay video-streaming site, Twitch. The Amazon executive says this exercise enabled the company to isolate how the potential acquisition would play out.