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Localytics overhauls its web and mobile apps analytics platform (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Localytics is launching an overhaul of its analytics platform today so that it can offer more services that help developers monetize their web and mobile apps.

The service now gives developers, publishers and marketers tools for push messaging, A/B testing, and enhanced management. Boston-based Localytics is trying to offer a complete analytics and monetization solution so that its services cover the whole app marketing lifecycle. That includes user acquisition, customer interaction, testing, personalization, and monetization. And that will help Localytics make money from the 20,000 apps with 1 billion users that use its analytics. It works for games and all sorts of other apps.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.