Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn

If you’re an app developer, it’s very likely your users can substitute your app with one from a competitor that essentially provides the same value — in seconds, for free. It’s no wonder your users suck. Mobile app users are expensive to acquire and keep getting harder to keep. On top of that, 90 percent of the ones you do keep don’t even end up becoming high-value paying users in your game or app.

But the opportunity in terms of reducing this ‘churn’ and retaining customers is potentially massive. By some accounts, only 0.15 percent of mobile gamers account for nearly 50 percent of all game revenue. If you reduce churn across the board, you’ll undoubtedly catch at least a few of those whales.