Live Gamer is rebranding as Emergent Payments.
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Live Gamer rebrands as global payments firm Emergent Payments

Live Gamer has rebranded itself as Emergent Payments, emphasizing its shift from gaming e-commerce to the broader market for digital payments around the world.

Global e-commerce is expected to reach $1.7 trillion in 2015, driven by growth in emerging markets such as Asia, Latin America, and India, according to market researcher eMarketer. And Emergent Payments is going to focus on those territories.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.