Mobile gaming isn’t the untamed wilderness it once was. These days, just about everyone knows what to expect from the iOS App Store and Google Play markets.
Familiar pop-culture brands and sports leagues make up a huge portion of the most downloaded games on iOS and Android, according to industry-tracking firm App Annie’s October report. These include massive movie franchises like Transfromers and Cars as well as the FIFA soccer league. These have helped a small number of companies establish their dominance on smartphones and tablets.

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