Sokwoo Rhee is head of LG Nova.
Sokwoo Rhee is head of LG NOVA.
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LG NOVA puts startups in touch with tech giant’s resources

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

LG is one of the world’s biggest tech companies, but it is making efforts to stay in touch with the innovations of startups with its LG NOVA incubator program.

The LG Electronics North American Innovation Center (LG NOVA) kicked off in the fall of 2021 with a pledge to pour $20 million into companies accepted for the accelerator. And it recently showcased a set of new startups at the Eureka Park exhibition at CES 2023. This kind of activity can bring in fast-moving technologies such as generative AI into one of the world’s biggest companies.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.