Lenovo is sponsoring Team SoloMid.
Lenovo is sponsoring Team SoloMid.
Categories

Lenovo partners with esports club Team SoloMid

Lenovo has partnered with esports club Team SoloMid in hopes of capturing some sports cachet in North America.

Team SoloMid has built its brand with game strategy sites, influencers, and championship esports teams. The partnership is Lenovo North America’s first official esports sponsorship, and the investment will further enhance the company’s focus on the gaming industry. Esports is expected to grow to $1.7 billion in 2021, according to market researcher Newzoo, and this could be a good partnership for both companies.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.