Lego Dimensions brings do-it-yourself toys and your imagination — and a giant army of characters — into a game

Warner Bros. Interactive Entertainment is marching out an army of brands for its Lego Dimensions toy-game hybrid product that debuts this fall.

The game division of Warner Bros. is announcing today that its Lego Dimensions will feature characters from DC Comics, The Lego Movie, The Lord of the Rings, The Wizard of Oz, The Simpsons, Doctor Who, Ghostbusters, Portal, Jurassic World, Midway Arcade, Lego Chima, and Scooby-Doo. This giant army of characters is what Warner is bringing to the fight in the “toys to life” category of video games and physical toys, a $4 billion category (revenues to date) that Activision kickstarted with the launch of Skylanders in 2011. Now the battle includes Nintendo’s Amiibo, Rovio’s Angry Birds, and Disney’s Infinity platforms as well.