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Language learning game Drops hits 25 million users

Drops made a game out of language learning, and it’s paying off. The company said it has hit 25 million users and reached a revenue run rate of $10 million.

This year, the Tallinn, Estonia-based company has seen an increase of 7.5 million users. It is forecasted to hit 30 million in total by the end of the year, CEO Daniel Farkas said in an interview with GamesBeat. And 2020 revenue should reach $10 million, up 13 times from $719,000 in 2017.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.