Kochava measures mobile ad marketing.
Categories

Kochava launches new version of its mobile ad measurement platform

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

in the wake of a shake-up with Facebook’s mobile analytics firms, Kochava is launching a new version of its own platform for measuring the effectiveness of mobile ads.

Facebook recently ended its data-sharing relationship with mobile analytics providers Kontagent and HasOffers because they hung on to user data longer than they were allowed to do so. With those two companies no longer able to participate, Facebook recommended that mobile analytics customers turn to data provided by Kochava, Ad-X, and Apsalar.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.