Kochava acquires DigiCenter for privacy-first data collection

Kochava, a real-time data solutions company for attribution and measurement, has acquired DigiCenter, a provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. The companies have been collaborating on privacy-first data promotional projects since 2019.

Through the acquisition, the Kochava Collective, the world’s largest independent mobile-first data marketplace, will further bolster its owned data footprint from FreeAppAnalytics with identity data elements from Digicenter. Harnessed with the power of Kochava’s IdentityLink solution for cross-device measurement, built-in consent management, data onboarding, and audience enrichment, this will result in a complete data offering for marketers, publishers, and eco-system providers.