Kingston's HyperX white headset
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Kingston moves from memory sticks to audio headsets as it chases hardcore gamers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Kingston Technology is going after gamers, using its HyperX brand to expand its line of audio headsets for most game platforms.

The Fountain Valley, Calif.-based maker of memory products isn’t the sort of company that comes to mind when you think about cool products. For many consumers, the memory add-on devices that Kingston makes are a commodity. But 12 years ago, Kingston created its HyperX brand of high-end memory products for PC gamers. It invested heavily in that space, and today, it sponsors 22 different competitive e-sports teams across the globe.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.