King’s new monetization trend revealed: How some games are giving old selling tricks a new twist

As a user experience designer for games, I keep a close watch on new trends and apps with cutting edge marketing and consumer psychology principles that free-to-play titles employ today for monetization & retention.

Selling match-3 boosters: how it’s done

Boosters are power-ups that most match-3 games sell to help player’s get through a level quickly when they are stuck, boosters can turn failures into victories and quicken player progression, like Jelly Fish and Color Bombs in Candy Crush Saga.