King.com launches mobile game as part of strategy shift

Posted byby Dean Takahashi
October 31, 2012
Updated June 18, 2025
3 min

In February 2011, King.com seemed like it had been passed up in the gaming innovation race. It had 150 casual tournament games on the web but had only just begun to release those titles on Facebook, where Zynga dominated social games. Now, King.com is the No. 2 social gamemaker on Facebook with 48.5 million monthly active users.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.