Kim Kardashian vs. Lindsay Lohan: Two celebutantes enter, but only one can rule mobile gaming

Lindsay Lohan is no Kim Kardashian.

Late last week, actor Lindsay Lohan, often the subject of gossip magazine stories, jumped into the world of mobile games with Lindsay Lohan’s The Price of Fame from developer Space Inch. The app is out now for iOS and Android, and it is all about collecting fans and shaping your celebrity persona. If that sounds familiar, that’s because it’s pretty close to what developer Glu Mobile did with its game Kim Kardashian: Hollywood earlier this year. Lohan’s game is even a reskin of Space Inch’s Make It Rain, just like Kim Kardashian: Hollywood is a reskin of Glu’s Stardom: Hollywood. The big difference between the two is that while Kardashian’s game immediately shot to the top of the download charts, Lohan’s app has not. Mobile gaming is expected to generate more than $21 billion this year, and Kardashian’s game has already made hundreds of millions of dollars by appealing to the celebrity’s fans.