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New Kiip expands beyond mobile game rewards to other apps and platforms

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Kiip is the mobile rewards company that embeds real-world and virtual rewards so that players become more loyal to apps in an opt-in way. It recently unveiled a new applications programming interface (API) that expands its potential market beyond game developers to the creators of any kind of apps.

With Kiip, the system identifies “moments” of achievement within a game or app. It then shows you a banner ad at the moment of the achievement. If you click on it, you can claim a reward for free stuff, such as a Starbucks gift card, from an advertiser. Now Kiip is expanding its reach for new kinds of advertising opportunities for its partners.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.