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Kiip powers rewards in ZeptoLab's Cut the Rope mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Kiip is teaming up to provide rewards in mobile games developed by Russia’s ZeptoLab, including those in the Cut the Rope series, which have been downloaded more than 300 million times.

Brian Wong, the chief executive of San Francisco-based Kiip, said the deal is an endorsement from the developer of “one of the biggest mobile games on the planet.” The Kiip system will be integrated into all versions across all devices.

Kiip rewards gaming moments, such as when you reach the end of a level in a game. Once you hit such a moment, you can redeem a Kiip reward such as a Starbucks gift card. The rewards system will be built into Cut the Rope, Cut the Rope: Time Travel, and Pudding Monsters in both the iOS and Android versions.

It’s not clear just yet if Cut the Rope 2, which is debuting soon, will also use the Kiip system. Kiip has been integrated into 1,500 other mobile apps and games.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.