Cut the Rope
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Kiip powers rewards in ZeptoLab's Cut the Rope mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Kiip is teaming up to provide rewards in mobile games developed by Russia’s ZeptoLab, including those in the Cut the Rope series, which have been downloaded more than 300 million times.

Brian Wong, the chief executive of San Francisco-based Kiip, said the deal is an endorsement from the developer of “one of the biggest mobile games on the planet.” The Kiip system will be integrated into all versions across all devices.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.