Parents are dropping a serious amount of cash to keep their kids’ tablets and smartphones filled with games.
Spending on games for children makes up 7.8 percent of the worldwide mobile gaming market, according to industry intelligence firm SuperData Research. That’s $1.9 billion spent on apps like Minecraft: Pocket Edition, Crossy Road, and Animal Jam. But that money is not necessarily coming from the same kinds of free-to-play games that dominate in other sectors. Instead, premium-priced games with upfront costs make up a respectable ratio of the total revenue.
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