Glu Mobile has made its name with celebrity games such as Kim Kardashian: Hollywood, and it has figured out another way to make money with celebrities. Today, the San Francisco company is launching iMessage stickers for Kendall & Kylie, the free-to-play mobile game based on celebrities Kendall and Kylie Jenner.
Glu has created a number of games based on celebrities who, collectively, have more than a billion social followers. When the celebrities tweet about their games, they draw lots of fans into the mobile experiences, resulting in huge free publicity. That has turned into a great way to monetize games such as Kim Kardashian: Hollywood.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
GamesBeat