Glu needs more celebrities. Or at least their relatives.
The mobile developer announced that it has launched a new game, Kendall & Kylie, for iOS and Android. Kendall and Kylie Jenner are younger half-sisters of reality star Kim Kardashian, a fact I’ve learned after much Googling (it seems that I, in fact, have not been keeping up with the Kardashians). Kim is the star of Glu’s biggest game, Kim Kardashian: Hollywood, which made $50 million in its first four months of release. Glu is likely hoping that a new game starring her sisters can also be a hit in a mobile industry worth $34.8 billion in 2015, according to Newzoo.
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