Kabam’s Chris Petrovic to discuss how to integrate brands and games

Contrary to somewhat popular belief, you can’t just slap a brand on a project and expect it to mitigate risk.

The “de-risking” prospect, as described by Chris Petrovic, is one of the more unfortunate misconceptions about brand integration. The senior vice president and head of corporate development and licensing at Kabam recently chatted briefly with us over the phone prior to his breakout panel on the power of integrating brands into game projects during next week’s GamesBeat 2015.