July 2018’s top 10 Minecraft Marketplace creations: Prison Escape leads summer success

The Minecraft Team at Microsoft has landed a major combination with its first Summer Sale and the launch of the Minecraft Marketplace on the Nintendo Switch. Those big moves have led to a growth spurt for the block-building game’s content store, which served up a massive 669,795 downloads in July. That’s up from 396,511 downloads in June, which was already impressive on its own. The Minecraft Team doesn’t share how much money the Marketplace generates each month, but most creations sell for around $1-to-$5. At a hypothetical average of $2 per download, the store could have generated more than $1 million in sales last month.

Minecraft’s Marketplace Summer Sale began July 19 and through the end of the month. The game’s development team worked with its partners, many of whom are small third-party content creators, to discount their Marketplace products by as much as 50 percent. That fueled intense interest from fans who wanted to get the most bang for their buck.