Jon "Neverdie" Jacobs

Jon ‘Neverdie’ Jacobs raises Ethereum cryptocurrency to enable cross-platform online game avatars

Jon “Neverdie” Jacobs has done some crazy things, like running for “President of Virtual Reality” and buying a virtual asteroid for $100,000 in real money in the online game Entropia Universe. Now, his Neverdie company is trying to raise a ton of money via the Ethereum cryptocurrency through an initial coin offering (ICO) so that he can build cross-platform online game avatars. It may seem far out, but he has already raised more than $2.1 million from backers.

Like Bitcoin, Ethereum is a cryptocurrency that creates an immutable and transparent ledger, which is distributed across a lot of computers in what is called a blockchain. It creates secure transactions, and it enables developers to build software programs on top of it. Entrepreneurs can raise money through Ethereum by staging ICOs, and Neverdie wants to use his money to enable much better online games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.