Blade & Soul Neo is the next big game from NCSoft.
Blade & Soul Neo is the next big game from NCSoft.
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Jeonghee “JJ” Jin aims to build the Americas at NCSoft as she did at Pearl Abyss

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Jeonghee “JJ” Jin spent a lot of time growing the business of Pearl Abyss in the Americas, as she headed Pearl Abyss America for 6.5 years.

Now she is the CEO of NC America, and, during one of the game industry’s biggest retrenchments ever, she is leading the expansion of NCSoft in the West.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.