BMW Group is using Omniverse to build a digital factory that will mirror a real-world place.

Nvidia CEO Jensen Huang interview: From the Grace CPU to engineer’s metaverse

Nvidia CEO Jensen Huang delivered a keynote speech this week to 180,000 attendees registered for the GTC 21 online-only conference. And Huang dropped a bunch of news across multiple industries that show just how powerful Nvidia has become.

In his talk, Huang described Nvidia’s work on the Omniverse, a version of the metaverse for engineers. The company is starting out with a focus on the enterprise market, and hundreds of enterprises are already supporting and using it. Nvidia has spent hundreds of millions of dollars on the project, which is based on 3D data-sharing standard Universal Scene Description, originally created by Pixar and later open-sourced. The Omniverse is a place where Nvidia can test self-driving cars that use its AI chips and where all sorts of industries will able to test and design products before they’re built in the physical world.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.