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Japan’s Line mobile messaging app reaches 100M game downloads

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

lineAsian mobile messaging apps are turning out to be a great way to distribute games and monetize them. Japan’s Line announced it has reached 100 million game downloads via its app.

NHN launched Line in 2011 with a messaging app for smartphones and PCs, but in July it added a game downloading platform. Now the service has more than 100 million registered users. With the download number released today, that means the average is one download per person. Line is turning out to be a big game distribution platform, like Kakao Talk in Korea and We Chat in China.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.