It’s game time: How video game brands can reach new and existing customers in 2023

This article is part of a VB Lab Insights series paid for by Amazon Ads.

The world around us is evolving quickly. And the gaming industry is no exception. Despite a post-pandemic slowdown in 2022, the gaming industry is gearing up for a comeback. As per a recent Ampere report, the global games market segment is expected to return to growth in 2023, reaching $195 billion in global sales, up from $188 billion in 2022.