Italian game publisher Digital Bros opens subsidiary in China

If you want to make games for the biggest markets on Earth, you can no longer ignore China.

Digital Bros, an Italian game publisher and developer, has opened up a subsidiary in Shenzhen. This new office will focus on mobile games in China. The company announced its expansion plans today and made it clear that this is just the first step in its efforts to make games for the “main emerging markets” around the world. Digital Bros plans to immediately put this new wing of its company into action making products that directly appeal to Chinese gamers. Digital Bros, which owns Abzu publisher 505 Games, already has a significant global presence on mobile, on consoles, and at retail in many markets in the West. But now it wants to take that experience and apply it to the gaming markets of the future.