Ironsource is acquiring Tapjoy for $400M.
Ironsource is acquiring Tapjoy for $400M.
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Ironsource will buy mobile ad and app monetization firm Tapjoy for $400M

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

IronSource said it plans to acquire mobile advertising and app monetization company Tapjoy for $400 million.

The deal is part of an ongoing consolidation trend in the mobile marketing ecosystem as growth, active investments, and industry disruption change the status quo of the industry.

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