IronSource is expanding its tool that enables game developers to more easily examine the quality of ads that run in their mobile games. This is important because no game developer wants to inadvertently hurt a game’s image by monetizing it with a bunch of scammy advertisements.
This Tel Aviv, Israel-based IronSource said its Ad Quality solution, which itadded with its acquisition of Soomla earlier this year, gives game and app developers visibility and control over the ads shown to their users. And that helps improve the user experience, preserves brand integrity, and optimizes monetization.
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