IronSource measures drop-off points in mobile ads.
IronSource measures drop-off points in mobile ads.
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IronSource launches in-ad data platform for mobile apps and games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

IronSource has launched a closed beta of its in-ad data platform to give advertisers access to more analytical data on how their video ads are performing beyond just impressions and clicks.

IronSource said it helps make free-to-play or free-to-use apps available to 1.5 billion people, making ad-based monetization available to developers who are otherwise reliant on just 2 percent of users who actually pay for in-app goods.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.