Iron Maiden: Legacy of the Beast turns iconic metal band’s mascot into a mobile gaming star

Few bands could probably inspire a mobile role-playing game, but Iron Maiden has always been special.

Since forming in 1975, the heavy metal group has created 16 studio albums, including The Book of Souls just last year. It was the 10th best-selling metal album in 2015. In total, Iron Maiden has sold over 14 million albums worldwide. But fans have celebrated the band’s mascot just as much is its music. Eddie is a zombie-like creature whose appearance often changes. He’s been front-and-center on the cover of every one of Maiden’s albums. He also adorns nearly every Iron Maiden T-shirt. Now, Eddie’s traveling to the world of mobile with Iron Maiden: Legacy of the Beast. The game hopes to take advantage of a $34.8 billion mobile industry and potentially introduce the band to a new audience.