Interest in E3 2015 shot up more than 60% compared to last year

LOS ANGELES — E3’s clout might be coming back.

The Electronic Entertainment Expo is getting more attention than it has in a decade, according to Google’s trend-tracking tool, which keeps tabs on what people are searching for. People are looking for information about “E3” and “Electronic Entertainment Expo” at a rate that is between 60 percent and 80 percent higher than 2014. This is the highest that E3, giant industry tradeshow, has tracked on Google Trends since the site started sharing the data in 2004. The console industry is a $55 billion beast, and it has lost mindshare to mobile. But this year shows that with the PlayStation 4 and Xbox One hitting their strides and gamers digging augmented and virtual reality, traditional games remain a powerful force in the industry.