Intel reboots Intel Inside brand strategy with ‘amazing experiences outside’

For more than a year, under the stewardship of Intel CEO Brian Krzanich and new chief marketing officer Steve Fund, Intel has been transforming its brand image. Rather than just focusing on the invisible ingredients it puts inside tech products, the company is implementing a new marketing blitz to focus on the amazing products and services that Intel enables.

Intel will still keep its decades-old Intel Inside campaign, but will add a new cool factor. You can think of it as the same brand with a new tagline, “Amazing Experiences Outside.” An ad debuting today will show some truly amazing visuals, from a dress with artificial butterflies flying around it to a prosthetic limb that enables a man to walk. It has taken a couple of major keynote speeches and more than a year of planning to fully articulate this strategy shift, but it looks like the company is ready to share its new identity with the world.