Gamasutra article by Leigh Alexander
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Intel pulls ads from Gamasutra, and then apologizes for it

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Under pressure from an increasingly fractious gamer movement, Intel pulled its advertising from the video game developer news website Gamasutra. Those gamers were upset that columnist Leigh Alexander took a pro-feminist stance on gender representation in the industry.

Then, after the world’s largest chip maker was labeled as “anti-feminist,” Intel issued its own apology for the impression that it created.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.