Mike Nichols, chief marketing officer at Xbox, at E3 2017.
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Inside Microsoft’s strategy for the Xbox One X reveal

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Microsoft unveiled its Xbox One X video game console on Sunday ahead of the Electronic Entertainment Expo (E3). The console debuts worldwide on November 7 for $499.

You can use the same peripherals for the game console as those for the Xbox One and Xbox One S. And it will be able to play original Xbox console games. Microsoft showed off games such as Electronic Arts’ Anthem, 4A’s Metro Exodus, and State of Decay 2. But it didn’t show any Gears of War or Halo titles.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.