Influence Mobile has acquired Blind Ferret.
Influence Mobile has acquired Blind Ferret.
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Influence Mobile acquires Blind Ferret to slide into game marketing

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Rewarded engagement firm Influence Mobile has acquired Blind Ferret, an ad agency that works with mobile app and game developers.

The amount of the deal wasn’t disclosed. The combined companies will be on track to do about $50 million in revenue in 2021. They’re giving out $500,000 in rewards every month to help game publishers find and keep high-value players in their games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.