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Ina Jang interview: How Smilegate built CrossFire into the world’s top shooter game

  • Posted byby Dean Takahashi
  • Updated
  • 11 min

Ina Jang is one of the few female CEOs of a major game company. At South Korea’s Smilegate, she helped make CrossFire into the biggest free-to-play first-person shooter game in the world.

The title isn’t well known in the West, where Call of Duty rules. But CrossFire has been a dominant game in China and much of Asia, and the game has reached more than a billion players on PC and mobile. To date, the game has generated $10.5 billion in revenue, and it is just one of many titles that Smilegate publishes.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.