Julie Uhrman, CEO of Ouya

In a ‘love letter to gamers,’ Ouya launches its console at a crowded GDC event (video)

julie uhrman ouya

Ouya has launched its $99 game console for fans who pre-ordered the Android console for the masses. The company has begun shipping final game consoles to tens of thousands of people who supported the company’s $8 million Kickstarter project, which was the largest crowdfunding effort ever on Kickstarter.

On Thursday, Julie Uhrman, chief executive of Ouya, and industrial designer Yves Behar of Fuseproject, threw a big party for the launch of the “love letter to gamers.” The tiny console has a Tegra 3 processor and the party was well populated by GDC attendees, developers, and fans alike. The event was held near the Game Developers Conference in San Francisco.

“The idea was so simple that people called us crazy,” Uhrman said in a speech before the crowd. “We wanted to build a game console where every single game developer could put their game on the television.”

Uhrman said that Ouya has 100 working games, many of them ported from Android apps. The system ships to retail stores on June 4. It will be available on Best Buy, Amazon, Target, and Gamestop. See the video below.
[vimeo http://www.vimeo.com/62928974 w=500&h=281]

Ouya launches at the GDC from VentureBeat on Vimeo.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.